Instagram ads have only been around for select brands for about six months. But studies are already showing some promising results. So what do users think about Instagram ads? What types of results are the ads garnering among Instagram users and does the advertising program have any negative effects for Instagram?
In Ask Your Target Market’s latest survey, just 16% of Instagram users said they have noticed many ads in their Instagram feed over the past few months. 29% of users said they’ve noticed just one or two Instagram ads since the feature first launched. And 55% of Instagram users said they haven’t noticed any ads in their feed. The prevalence of these ads apparently hasn’t changed much since the first few weeks of the advertising program. In a November 2013 survey, 54% of Instagram users said they hadn’t noticed any ads in their feed.
So just what type of impact can these ads have? 64% of those who have noticed ads on Instagram have taken some kind of action because of them. 47% have liked ads in their Instagram feed. 29% have gone on to follow the account that posted the ad. 27% have followed a link on Instagram due to an ad. And 8% have actually purchased a product because of an Instagram ad.
But could the advertising program as a whole lead to any negative effects? 39% of Instagram users said the app’s decision to include ads impacts their brand perception negatively. 17% said it impacts their brand perception of Instagram positively. And 44% said that the advertising program doesn’t impact their opinion of Instagram as a whole. Those numbers didn’t change much since the November 2013 survey; respondents were just 5% more likely to say that ads might negatively impact their opinion of Instagram.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 13 via AYTM’s online survey panel.