Last week, Instagram released a new feature for its mobile app that allows users to send their photos and videos to specific people rather than just broadcasting them to all of their followers. People already have other options when it comes to sending photos to their contacts, but will the existing popularity of Instagram help to attract users to Instagram Direct?
In Ask Your Target Market’s latest survey, 20% of overall respondents said they currently have an Instagram account. Of those users, 16% said they’ve already used Instagram Direct. Another 15% said they definitely plan to use it. 21% said they will probably use it. 13% said they probably won’t use it. And just 1% of Instagram users said they definitely won’t use Instagram Direct to send photos to their contacts. The remaining 34% were unaware of Instagram Direct.
Of the 80% who do not currently use Instagram, just 5% said they would definitely be more likely to use it now that you can send items to specific people rather than broadcasting them publicly. 16% said they would probably be more likely to use Instagram now that there is Instagram Direct. 47% said they would probably still not use Instagram. And 33% said they definitely will not use Instagram.
There are already a lot of other options for sending photos or videos to specific people. However, just 15% of respondents said that they often send photos to friends via text, email, or mobile apps like Snapchat. 30% said they sometimes send photos using these methods. 21% said they rarely send photos. And 35% never send them. Those who plan to or have already used Instagram Direct were 30% more likely to say that they often send photos using other methods as well.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 13 via AYTM’s online survey panel.