Instagram Explore Survey: Tailored Content Could Interest Most Users

The Instagram Explore tab is reportedly going through some changes. The tab currently displays photos that are popular among all users, but soon it will begin displaying photos that are more tailored to users’ individual interests based on photos they have liked in the past. Are users interested in an Explore tab with photos tailored to their interests? And how many people visit this tab now?

instagram explore

Instagram Users

In Ask Your Target Market’s latest survey, 31% of Instagram users said they often browse photos and videos from users they don’t already follow. 47% said they sometimes browse these types of photos on Instagram. 15% said they rarely browse through content on Instagram. And 9% said they never do.

Instagram Explore

More specifically, 21% of Instagram users said they often use the Explore tab to find new photos and videos. 37% said they sometimes visit the Explore tab. 24% said they rarely visit the Explore tab. And 19% of Instagram users said they never visit the Explore tab.

Of those who have used the Explore tab on Instagram, just 19% said they feel that the photos generally appeal to their interests. 51% said the photos on the Explore tab somewhat appeal to their interests. And 30% don’t think the photos under Instagram’s Explore tab usually appeal to their interests. Those who consider the content to be relevant to their interests were 12% more likely to visit the Explore tab often.

Relevant Photos

However, if that feature were to change, as Instagram is suggesting, would that impact people’s opinions? 28% of Instagram users said they would definitely visit the Explore tab more often if it featured photos and videos tailored to their interests. 50% said they would probably visit the Explore tab more often if that were the case. 17% said they probably wouldn’t visit the Explore tab any more often. And 6% said they definitely would not visit it any more often.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: second 20 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.