Instagram Locations Survey: Vacation Destinations Most Popular

Earlier this month, Instagram released a list of the most popular locations where people tagged their photos on the platform throughout the year. Topping the list was Disneyland, followed by Times Square and a host of sports and entertainment venues. So just how many Instagram users actually tag their locations in the photos they post? And how might these Instagram locations impact user behavior?

instagram locations

Tagging Locations

In Ask Your Target Market’s latest survey, 33% of Instagram users said they’ve never tagged their location in a post on the platform. Just 12% of users said they always tag their location in Instagram posts. 16% said they do so in most of their posts. 15% said they tag their location on Instagram about half the time. And 25% said they rarely tag their location in Instagram posts.

Instagram Locations

In keeping with the list of popular locations released by Instagram, users agreed that vacation destinations like Disneyland and Times Square are their favorite types of places to tag in photos. 66% of Instagram users who have used the location tagging feature said they are most likely to tag vacation destinations in their posts.

However, 50% said they are likely to tag restaurants in their Instagram posts. But those likely weren’t included in the list because of the sheer number of different restaurants people can tag. 48% said they are likely to tag sports or events venues in Instagram posts. 27% said they tag stores in their posts. 17% tag homes. And just 4% said they tag other types of locations, like their workplaces.

User Impact

So what happens after users tag their locations on Instagram? Do popular destinations like Disneyland receive any benefit to being tagged? It seems that could be the case; 38% of Instagram users said they are likely to visit places after seeing them tagged in Instagram posts. Just 28% said they would be unlikely to visit those places. And 34% were neutral.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Instagram: Location from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 12 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.