Twitter is introducing a new feature aimed at helping new users find accounts to follow on the platform. The new feature is called Instant Timeline, and it gives new users a list of accounts to follow based on their interests. So just how many people might be interested in joining Twitter thanks to the new feature? And is this a common issue for Twitter users?
In Ask Your Target Market’s latest survey, 54% of respondents said they currently have a Twitter account. Another 6% have had one in the past. And 41% said they’ve never used Twitter.
Of those who currently use Twitter, 18% said they log onto the platform multiple times per day. 20% said they use Twitter about once per day. 22% check Twitter a few times per week. 7% said they just check Twitter about once per week. 29% of current users said they rarely ever check Twitter. And 4% said they never do.
Of those respondents who have ever used Twitter, 50% said they found it easy to find accounts to follow when they first joined the platform. Just 22% found it difficult to find other accounts to follow on Twitter. And 28% were neutral. Those who no longer use Twitter were 28% more likely to have a hard time finding new accounts to follow, so that could have an impact on people leaving Twitter.
Of those who do not use Twitter, 70% said they would still be unlikely to sign up if they were able to instantly access accounts to follow based on their interests. Just 11% said they would be likely to sign up for Twitter if they could instantly find relevant accounts to follow. And 19% were neutral.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 9 via AYTM’s online survey panel.