The prevalence of internet shorthand and abbreviations such as “lol” has become a big part of pop culture and everyday conversations. Some people have even used such acronyms and abbreviations in professional emails and communications. Does internet shorthand impact opinions when used in a professional setting? And how many people use such abbreviations on an everyday basis?
In Ask Your Target Market’s latest survey, 36% of respondents said they often use acronyms, abbreviations or emoticons in text messages. 30% said they sometimes use such shorthand in text messages. 14% said they rarely use shorthand in text messages. And 9% said they never do. 12% said they don’t ever send text messages.
Fewer respondents, 13%, said they use shorthand in emails often. 33% said they sometimes use shorthand in emails. 26% said they rarely use shorthand in emails. 22% said they never do. And 6% said they never send emails.
More specifically, only 3% of respondents said that they often use internet shorthand in professional emails or communications. 7% said they sometimes use shorthand in work or professional emails. 15% said they rarely use shorthand in professional communications. 54% said they never do. And 22% said they never send professional emails.
In general, only 3% said they think it is always appropriate for people to use internet shorthand in professional communications. 21% said they think internet shorthand can be appropriate in a professional setting sometimes. 36% said they don’t really think it is appropriate. And 40% of respondents said that using internet shorthand in professional emails is never appropriate.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 30 via AYTM’s online survey panel.