The World Wide Web turned 25 years old this week. The internet has completely changed the way people communicate, make purchases, and consume information. But it has also caused some people to become reliant on the technology. What do people think about their own internet use? And how much would they say it has impacted their lives?
In Ask Your Target Market’s latest survey, just 6% of respondents said they use the internet for less than an hour per day. 29% said they use the internet about 2 to 4 hours per day. 27% said they spend 5 to 7 hours per day online. 16% said they spend about 8 to 10 hours per day online. And 23% said they spend more than 10 hours per day online.
That much internet use has led to people going online during certain social situations. 43% of respondents said they go online while on vacation. 18% use the internet while out to dinner. 18% use it while at parties. 14% have gone online while hosting guests. And 10% have used the internet while at the movies.
32% of respondents said they would definitely be able to disconnect from the internet for a week while on vacation. 33% said they would probably be able to disconnect for a week. 26% said they could probably not disconnect from the internet for a week. And 10% said they would definitely not be able to disconnect from the internet for a week while on vacation.
So overall, how would people classify the way the internet has impacted them? 39% of overall respondents said that the internet has greatly improved their lives. 42% said the internet has somewhat improved their lives. 4% said the internet has made their lives somewhat worse. And just 1% said the internet has made their lives much worse. The remaining 14% were neutral or undecided.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 12 via AYTM’s online survey panel.