iPad Pro Survey: About Half Interested in Hybrid Devices

The long awaited release of the iPad Pro is finally here. The high-end tablet offers many of the features of both tablets and laptops, making it a sort of hybrid device to challenge other big names in the market like the Microsoft Surface device. So how many consumers are interested in a laptop tablet hybrid? And how many are likely to choose the new iPad Pro?

ipad pro

Tablet Owners

In Ask Your Target Market’s latest survey, 51% of respondents said that they currently own a tablet. There are plenty of popular activities that those respondents use their tablets for. 58% said they use their tablets for playing games. 57% use them to watch video. 46% read news or blogs on their tablet devices. 41% use them to listen to music or podcasts. 28% use them for various work or schoolwork. 25% use them for taking or editing photos or video. And 17% use them for other things, such as checking email and using social media.

Laptop Owners

On the other hand, 71% of respondents said they currently own laptops. And while some of the common activities varied a bit, there were a lot of similarities. 54% said they use their laptops for watching video. 51% use them for reading news or blogs. 49% use them for various work or schoolwork. 43% said they listen to music or podcasts on their laptops. 41% use them for playing games. 27% use them for taking or editing photos or video. And 21% use them for other things, such as checking email and paying bills.

iPad Pro

In general, 49% of respondents said they would be interested in owning a device that offers some of the features of a tablet and some of the features of a laptop. And 7% of respondents said they’ve already purchased an iPad Pro. However, it doesn’t look like those numbers are likely to grow a whole lot within the next year. Just 11% of respondents said they would be likely to purchase an iPad Pro within the next year.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: iPad Pro from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 17 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.