iTunes Radio Survey: Most Have Already Used Other Streaming Services

Apple recently unveiled its long awaited online music streaming service, iTunes Radio. iTunes has long been one of the most popular sources for music, so the brand name could possibly draw in a number of users even though there is already a seemingly oversaturated music streaming market. How many already use other streaming services? And how many can see themselves using iTunes Radio regularly?

itunes radio

iTunes Radio

In Ask Your Target Market’s latest survey, 18% of respondents said they’ve already tried using iTunes Radio. 67% said they have not used it. And 15% weren’t aware of its existence yet. Unlike iTunes Radio, the main version of iTunes has been around for years and has had the chance to gain a lot more users. 11% said that they often use iTunes. 23% use it sometimes. 18% said they rarely use iTunes. And 49% said they never use it.

Streaming Competitors

One of the main roadblocks to the success of iTunes Radio is the amount of other streaming services available and the number of consumers who already use them. 16% of respondents said they use other music streaming services often. 34% said they sometimes use other music streaming services. 17% said they rarely use them. And 33% never do.

The most popular streaming service was Pandora, with 66% of respondents saying they’ve used it. 25% use iHeartRadio. 18% use Spotify. And 22% use other music streaming services such as Rhapsody and Grooveshark.

Future Users

Overall, just 4% of respondents said they definitely think they will use iTunes Radio on a regular basis. 51% said they will probably use it regularly. 51% said they probably won’t use iTunes Radio often. And 30% said they definitely won’t. Of those who have already used iTunes Radio, 15% said they will definitely use it on a regular basis and 44% said they probably will. Of those who regularly use other streaming services, 6% said they will definitely use iTunes Radio regularly, and 29% said they probably will.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Desktop Audio Upgrade from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 22 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.