There’s currently a debate in Washington over whether companies that target ads for junk food and other unhealthy products to children should receive certain tax subsidies. With the obesity issues currently facing Americans, particularly children, these ads could have detrimental effects. What do Americans think?
Junk Food Consumers
In Ask Your Target Market’s latest survey, 23% of respondents said they eat junk food every day. 40% said they eat junk food a few times per week. 13% said they eat it about once per week. Another 13% eat junk food a few times per month. 4% eat it about once per month. 6% said they rarely eat junk food. And just 2% said they never eat junk food.
Junk Food Advertising
On the other hand, 58% of respondents said that they see advertisements for junk food every day. 23% said they see junk food ads a few times per week. 6% see such ads about once per week. 5% see them a few times per month. 1% see them about once per month. 6% said they rarely see ads for junk food. And 3% said they never see ads for junk food.
More specifically to the current situation, 39% said they don’t think companies should be able to target ads for junk food or other unhealthy products to children without any kind of penalty. 25% said they think companies should be able to target such ads to kids without penalty. And 36% had no opinion.
There are many different forms that these ads can take. In general, respondents said that TV commercials are the most effective – 84% of overall respondents said that TV commercials are more effective than other popular forms of advertising. Online ads and radio commercials were next, followed by magazine ads. Outdoor ads and newspaper ads were seen as the least effective.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on August 5 via AYTM’s online survey panel.