Kids’ Meals Survey: Consumers Split Over Proposed Legislation

The New York City Council recently introduced legislation that would ban fast food restaurants from offering toys in kids’ meals if the food includes more than 500 calories and more than 600 milligrams of sodium. Kids’ meals at fast food restaurants have included toys for years, and it’s provided an incentive for kids to buy these meals. So what do consumers think about the proposed legislation?

kids meals

Kids’ Meals

In Ask Your Target Market’s latest survey, 49% of respondents said that they have bought kids’ meals that came with toys many times, be it for them or their children. 21% said they’ve bought kids’ meals at fast food restaurants once or twice. And 31% of respondents said they’ve never bought kids’ meals.

As far as the toys are concerned, 47% said they would consider the toys included in these meals to be very effective in getting kids to want to order these types of meals. 37% said they would consider the toys to be a somewhat effective incentive. 9% do not think they are very effective. And just 8% think they are not effective at all.

Healthy Options

So what about the food itself? Just 7% think that the food that normally comes with kids’ meals, like the ones at fast food restaurants, is very healthy. 28% think the food in kids’ meals is normally somewhat healthy. 49% think the food in kids’ meals is somewhat unhealthy. And 16% think it is very unhealthy.

New Legislation

The new legislation proposed in New York could have a positive impact on kids’ health, but not all families are supportive. 27% of overall respondents said they would definitely support legislation to ban restaurants from offering toys in unhealthy kids’ meals. 34% said they would probably support such legislation. 22% said they probably wouldn’t support the legislation in NYC. And 17% said they definitely do not support it.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: 142/365 – Happy Meal Evil Grimace Toy from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 27 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.