Kill Switch Survey: Theft More Concerning Than Prominent

The majority of cell phone manufacturers have reportedly agreed to integrate “kill switch” features, designed to shut phones down in case of theft, to their devices. Many people think that if this feature is available on all mobile devices, it will greatly decrease the amount of theft. So just how big of a problem is cell phone theft? And do people like the idea of a kill switch?

cell phone kill switch

Cell Phone Theft

In Ask Your Target Market’s latest survey, 10% of respondents said they have had multiple cell phones stolen or lost. 20% said they have had their cell phone stolen or lost once. And 71% have never had a cell phone stolen or lost.

In general, just 17% of respondents said they are very concerned about cell phone theft. 27% said they are somewhat concerned about cell phone theft. 25% said they are not very concerned about it. 20% said they are not concerned about it at all. And 11% said they don’t currently own a cell phone.

Kill Switch

Some cell phone manufacturers have discussed the possibility of making these features optional, so users would have to opt-in when they get a new device. So how many would choose to utilize such a feature? 36% of cell phone owners said that a kill switch anti-theft feature would definitely make them feel more secure. 45% said they would probably feel more secure about their cell phone if it had a kill switch feature. 15% said they probably would not feel more secure. And just 4% said they definitely would not feel more secure.

Decreasing Theft

Aside from an individual feeling of security, do people think that kill switch features would decrease overall theft? 27% of respondents said they think cell phone theft would definitely decrease if all phones included kill switch features. 47% think cell phone theft would probably decrease. 23% think it probably would not decrease. And just 3% said it definitely would not decrease because of these features.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: cell-phone from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 17 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.