Shortly after all the hype surrounding William and Kate’s royal wedding, American socialite and reality TV star Kim Kardashian announced that she too would be tying the knot with fiancé Kris Humphries. Paparazzi are already planning their attacks for the big day, but how many Americans are waiting anxiously to see coverage of the wedding?
Keeping Up with the Kardashians launched in 2007 and quickly became one of E!’s most popular reality shows. In Ask Your Target Market’s latest survey, 3.7% of respondents said they watch the show regularly, and 15.5% said they watch it on occasion.
However, even those who don’t watch the show can’t escape news about the Kardashian family, since an additional 43.6% said they’re familiar with Kim Kardashian and the rest of her family. These Americans have some varying opinions on the bride-to-be. A few had positive opinions; 3.2% said she’s a role model, 3.7% said she’s relatable, and 5.2% said she’s talented. But more people had negative opinions; 47.6% said she’s overrated, 25.4% said she’s shallow, and 25.4% said she’s fake.
Even some people who don’t particularly care for Kim might be interested in the details of her wedding. Many Americans are enamored with celebrity nuptials. 9.7% of respondents said they always catch as much coverage of celebrity weddings as possible, and another 44.6% usually catch some news coverage of celebrity weddings.
Less than Excited
But not everyone is waiting by the newsstands for photos of the happy couple. In fact, 12% of respondents don’t even know who Kim Kardashian is. Another 45.6% said they don’t have any interest in celebrity weddings, and 57.9% said they don’t have any interest in Kim Kardashian’s wedding in particular.
Love her or hate her, Kim Kardashian has captured the attention of many Americans, and others have managed to ignore most coverage about the reality star. But with her wedding taking place on Saturday, those Americans might find it nearly impossible to avoid the coverage.