Amazon is in the process of launching a new program called Kindle first, which will essentially give Kindle users access to select new books about a month before their release date. Would a program like this entice any consumers to purchase e-readers? How many are interested in early access to new book titles?
In Ask Your Target Market’s latest survey, just 6% of respondents said that they often go out of their way to purchase books on or directly after their release date. 25% said they sometimes buy books right when they are released. 33% said they rarely do this. And 37% said they never do. So a program that lets people get books even earlier might not impact that many readers, but it could still be a big benefit to a select few.
As far as e-readers are concerned, 35% of respondents already own one. E-reader owners were 6% more likely to say they often buy new books on or around their release date, and 13% were more likely to do so sometimes.
Of those who do not, 4% said they definitely plan to buy or receive an e-reader within the next year. 14% said they probably will get one this year. 44% probably won’t get one this year. And 39% said they definitely won’t.
So would the new Kindle First program really entice that many people to join the e-reader club? Just 3% of those who don’t currently own an e-reader said they would definitely be more likely to buy one if they could obtain new books before their release date. 16% said they would probably be more likely to purchase an e-reader under such a program. 46% said they probably wouldn’t be any more likely to purchase one. And 35% said they definitely wouldn’t be any more likely to purchase one. Of those who would be more likely to buy an e-reader under the Kindle First program, 61% were already likely to get one this year.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: On My Kindle: ProBlogger’s Guide to Your First Week of Blogging from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on November 4 via AYTM’s online survey panel.