As with any scheduled Apple event, rumors are flying about potential new Apple products and updated features of the company’s newest models. One of the popular rumors circulating about the upcoming Apple event is the release of a new, larger iPad. The classic iPad’s sales have been falling pretty steadily. And some attribute that to the growing popularity of large smartphones like the iPhone 6 Plus. So could a larger iPad be the solution?
In Ask Your Target Market’s latest survey, 21% of respondents said they currently own an iPad. Another 23% said that they don’t own one, but they do own a different tablet model. And 57% don’t own a tablet at all.
Of those who don’t currently own one, 38% said they would like to own an iPad. 35% would not like to own one. And 27% are indifferent. However, wanting an iPad and wanting one enough to actually buy it are two different things. Just 24% said they would actually be likely to buy an iPad within the next year.
So could a larger version be the answer? 25% said they would be at least somewhat more likely to buy an iPad if Apple were to release a larger version. And the majority of those respondents had already said they would be likely to buy the current iPad model.
Since iPads and other tablets sit somewhere between smartphones and traditional computers, some have argued that the popularity of those other devices can impact iPad sales. Overall, 73% of respondents said they own laptop computers. 63% own desktop computers. 46% own smartphones. And 12% own large smartphones or phablets, such as the iPhone 6 Plus. Respondents who own tablets were actually more likely to own all of those devices.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 8 via AYTM’s online survey panel.