Leap Day Survey: Few Have Plans to Celebrate Leap Day

Today is February 29, a date that only comes around once every four years and is known as Leap Day. There aren’t a whole lot of traditions or celebrations that are normally associated with Leap Day, but some people may create their own ways of celebrating in various ways. So how many plan on doing something fun or interesting in honor of Leap Day this year?

leap day

Leap Day Celebrations

In Ask Your Target Market’s latest survey, 16% of respondents said that they are likely to celebrate or do something special or interesting for Leap Day this year. 68% said they are unlikely to celebrate in any way. And 15% were neutral or undecided at this point.

Business Specials

One way that people might choose to celebrate Leap Day is by visiting stores or businesses that offer discounts or specials because of the holiday. 8% of respondents said they know of multiple businesses that have Leap Day specials or sales. And another 7% said they know of at least one such business. Walmart, Amazon, Sears and Target were the most popular businesses mentioned by respondents in relation to Leap Day sales.

Leap Year Birthdays

Birthdays are also another potential reason for celebration, since those with Leap Day birthdays only get to celebrate on their actual birthdays every four years. Overall, just 2% of respondents said they have Leap Day birthdays. And another 20% at least know of someone who has a Leap Day birthday. Those respondents were 19% more to likely to have plans for celebrating Leap Day in some way.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Leap Day from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.