Library Survey: Vast Majority Understand Library Importance

Libraries have long been considered an important part of communities around the country. While known mainly for their book rental and educational services, libraries actually provide a whole host of services to people in various communities. And since it’s National Friends of Libraries Week, we asked people about their library habits and favorite services.


Friends of Libraries

In Ask Your Target Market’s latest survey, 4% of respondents said they visit their local libraries daily. 6% do so a few times per week. 7% go to libraries about once a week. 15% go at least once per month. Another 15% go a few times per year. 30% said they rarely ever visit libraries. And 23% never do.

Library Services

There are plenty of different services that library-goers can use. But book rental still seems to be the most popular. 66% of library members said they regularly use book rental services at their local libraries. 30% go to libraries for their internet and computer based services. 28% go for movie rentals. 15% go for audio rentals. 14% visit libraries for special events. 11% rent or use periodicals. And 8% go to libraries for other reasons, such as research or study space.

Library Importance

Overall, 78% of respondents agree that libraries are good for communities, which is an even higher number than the amount of people who actually visit libraries regularly. Just 9% said they do not think that libraries are good for communities. And the remaining 12% were neutral or undecided.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Library Bookshelf from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 15 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.