Social media has changed the way Americans do a lot of things. It has definitely had an impact on how they attend and share information about live events. Whether they’re actually attending events, or just watching events such as awards shows or sporting events on TV, so many have taken to social media to express opinions and share updates about these events as they unfold. What are the most popular social networks for updates about live events?
In Ask Your Target Market’s latest survey, just 16% of respondents said that they have shared social media updates about events while they were in attendance many times. Another 18% said they’ve done so just once or twice. 11% said that they have not, but they have shared updates about events they attended afterward. 42% said they’ve never shared social media updates about events they’ve attended. And 13% said they don’t use social media at all.
But you don’t necessarily have to attend live events to tweet or post statuses about them. 9% of social media users said they often post social media updates about live events on television, such as award shows or sporting events. 29% said they post such updates sometimes. 18% said they rarely post about live events on social media. And 45% said they never do.
So which of the popular social networks do people use to post updates about live events? Facebook is the most popular social media outlet overall, so it makes sense that 89% of social media users that have posted about live events have used Facebook to do so. 47% have used Twitter. 16% have used Google+. And 15% have used Instagram.
But posting updates is just one half of the story. Social media is a two-way street. And more social media users, 18%, said they often read tweets or updates about live events from others on social media. 45% said they sometimes read these types of updates. 19% said they rarely read social media updates about live events. And another 19% said they never do.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 1 via AYTM’s online survey panel.