Local Deals Survey: Online Ads Most Likely to Draw New Subscribers

Local deals service Groupon has just launched a new affiliate marketing program to promote its deals on blogs and similar sites. Groupon and other deals services have struggled to gain new users recently. Could a new program help these services gain more subscribers? How do most subscribers first learn about deals services?

local deals

Deals Services

In Ask Your Target Market’s latest survey, 18% of respondents said they subscribe to multiple local deals services such as Groupon. 19% said they subscribe to just one local deals service. 16% said that they have subscribed to such services in the past, but don’t anymore. And 48% said they have never subscribed to any local deals services. In a June 2012 survey, 22% said they subscribed to multiple providers, and 15% subscribed to one.

Groupon is still the most popular of local deals services, with 79% of subscribers saying they currently use Groupon. 43% said they subscribe to LivingSocial. 41% subscribe to Amazon Local. 26% subscribe to Google Offers. And 8% subscribe to other local deals services such as DealChicken.

Deals Subscribers

12% of deals subscribers said that they purchase deals at least once per week. 24% said they purchase deals at least once per month. 55% of subscribers said they rarely purchase deals. And 8% of subscribers said they never purchase deals. In the June 2012 survey, 10% said they bought deals at least once per week, and 24% purchased deals once per month. So while the actual number of subscribers may have gone down a bit, the activity of subscribers hasn’t changed much.

New Subscribers

Of those who subscribe to deals services, 23% said they have subscribed to multiple services over the past year. 36% said they have subscribed to one new deals service within the last year. And 41% have not subscribed to any new deals services this year.

57% of those who have ever subscribed to local deals services said they learned about them through online ads, so a new online advertising program may not be a bad idea for increasing subscriptions. Other than that, 33% learned about deals services by just talking to people. 29% learned about them from online articles or blog posts. 14% learned about them from other types of ads. And 5% said they learned about them in other ways, such as through emails.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Groupon Helped Us Quench our Thirst in Calgary from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 20 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.