The way people follow news is changing. Local news, in particular, has been greatly affected by online news and 24-hour news cycles. But smartphone apps and other technology may be actually beginning to help more people keep up with local news. What ways do Americans use to keep up with news in their communities? And how many are taking advantage of new technology?
In Ask Your Target Market’s latest survey, 39% of respondents said they always keep up with local news. 47% said they sometimes keep up with local news. And 14% said they never keep up with local news.
83% of those who keep up with local news said they watch TV news. 47% said they read local newspapers. 38% said they read online publications. 27% listen to local news on the radio. 20% keep up with news using social media. 7% have smartphone apps that help them keep up with local news. And 6% of respondents said they read local news on other print publications.
Regarding news in general, 12% of survey takers said they have mobile apps that help them keep up with news updates. Another 12% said they use a mobile browser on their phone or mobile device to keep up with news. 3% said they receive text updates. 53% said they do not use their phones to keep up with news. And 19% don’t have a phone with the ability to receive news updates. Those who keep up with local news often were slightly more likely to read news on their phone or mobile device, no matter what method.
Of those respondents who use mobile apps to keep up with news, 83% said they have apps that are affiliated with newspapers, TV stations, or other types of news outlets. And 17% said they have news apps that are available exclusively in that format.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on June 20 via AYTM’s online survey panel.