Local Search Survey: Mobile Users Less Likely to Search for Local Businesses

Smartphones and similar mobile devices give consumers a lot of abilities they didn’t have in the past, such as the ability to search for local businesses or other places using geolocational technology. How many mobile consumers take advantage of local search features? And how many use more traditional local search methods?

local search

Local Search

In Ask Your Target Market’s latest survey, 27% of respondents said they often perform online searches for local businesses or other places in their city or area. Another 46% said they sometimes perform local searches online. 16% said they rarely search for local businesses online. And 12% said they never search for local businesses online.

Mobile Search

Overall, 56% of consumers said they currently own a smartphone or other mobile device with internet access. Of those respondents, 25% said they often search for local businesses or other places using their exact location. 39% said they sometimes perform local searches using their mobile device. 18% said they rarely do. And another 18% said they never use the local search function on their phone or mobile device.

Search Apps

More specifically, 16% said they have multiple mobile apps, such as Urbanspoon for restaurants, that allow them to search near their specific location for certain types of local businesses. 19% said they have one app that lets them search for local businesses around their exact location. 16% said they have used such apps in the past, but don’t anymore. And 49% said they never use local search apps.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Google Local Business Center from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 20 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.