Local Shopping Survey: Farmers’ Markets Named Popular Sources for Local Goods

Local shopping is becoming an increasingly popular trend in communities around the country. According to the Institute for Local Self Reliance, shopping locally can have a number of benefits for communities. But it also has to be a smart choice for shoppers. So how many consumers make a point of buying locally made or sourced products whenever possible? And what are their favorite places to buy local products? We asked 1,000 respondents about their local shopping habits and their thoughts on this growing trend.

local shopping

Local Shopping

In Ask Your Target Market’s latest online survey, 7% of respondents said that they always buy products that were made or sourced with materials from their state or local community. 18% said they buy local products most of the time. 34% do so about half the time. 23% said that they rarely ever shop for local products. 2% never do. And 16% were unsure.

Farmers markets seem to be the most popular places for consumers to purchase locally made products. Others named flea markets, craft stores, boutiques and even large chains like Walmart as businesses where they can find locally made products.

Local Benefits

Of those who have shopped for local products, 70% said they do so because it gives them access to quality goods. 51% appreciate the convenience factor. 50% shop local because of the potential economic impact. 41% do so because of the low prices they can find when shopping locally. And 35% appreciate the environmental impact of shopping locally.

Consumer Profile

According to Personality Radar, those who make a point of shopping locally all or most of the time are established professionals and decision makers in their households. But they also tend to be interested in fun activities in their spare time, suggesting that local businesses could potentially benefit from making the shopping experience fun and unique.

Key Takeaways

Consumers who like to buy products locally seem to be interested in fun experiences. So businesses that sell local products could seemingly attract more of those consumers through fun promotions and unique shopping experiences. But above all, those who shop for local products seem to be motivated by the ability to access quality goods. So businesses that sell local products could also benefit by calling attention to quality standards. In addition, few consumers named chain stores or recognizable brands when thinking of the places where they purchase local items. So that suggests that there could be an opportunity for nationwide brands to really make names for themselves within this niche by selling locally made or sourced products in each of their locations.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Local Shops by Tupinambah under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 20 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.