Magazine Readers Survey: Young People More Likely to Follow Magazines Online

Social media has had a significant impact on almost all industries, particularly on more traditional forms of media. The Association of Magazine Media recently released a study that shows that social media has a significant impact on magazine readers, particularly those between the ages of 18 and 34. How do American consumers feel about magazines? And how do they connect with those publications online?

magazines

Magazine Readers

In Ask Your Target Market’s latest survey, 30% of US consumers said they currently subscribe to multiple magazines. Another 18% said they subscribe to one magazine. And 53% don’t subscribe to any magazines. Of those between the ages of 18 and 34, 29% said they subscribe to multiple magazines, and 15% subscribe to one magazine.

48% of consumers said they have read a magazine within the last week. 21% said they’ve read a magazine within the last month. 11% have read a magazine within the last six months. 6% have read a magazine within the last year. 2% have read a magazine within the last two years. 8% haven’t read a magazine in over two years. And just 5% said they’ve never read a magazine.

Online Connections

10% of respondents said they often visit magazines’ websites. 23% said they sometimes visit magazines’ websites. 30% said they have visited magazines’ websites, but rarely. And 38% said they’ve never visited magazines’ websites. 11% of those 18 to 34 said they often visit magazines’ websites, and 22% said they sometimes visit magazines’ websites.

Social Media

Just 15% of overall respondents said they follow multiple magazines on social media. 7% said they follow one magazine on social media. And 79% do not follow any magazines on social media. Though millennials weren’t shown to be more likely to subscribe to magazines or visit their websites, they were more likely to say they follow magazines on social media. 20% of those 18 to 34 said they follow multiple magazines on social media, and 11% said they follow one magazine.

Of those who follow at least one magazine on social media, 62% said they do it to see extra content that’s not included in the magazine itself. 54% said they follow magazines on social media to receive discounts, freebies, and similar perks. 37% said they follow magazines online so they can see content without actually buying the magazine itself. And 26% said they just like following their favorite brands on social media.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Magazines from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 29 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.