At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. This year we challenged clients, researchers, and fieldwork companies to face the challenges head-on that the survey research industry encounters.
In order to be part of the solution, we want to provide our clients the broader industry with the resources and knowledge to make the much-needed changes.
Our e-book, Tracker Transformation: Managing change in trackers and normed studies, provides client-side researchers with the knowledge and understanding to reflect on your current brand tracking studies, ask whether they are fit for purpose, and provide recommendations for improving your methodology. We also provide a detailed framework for project management and managing the change with stakeholders. Learn what sample providers such as AYTM can and should be doing to help you manage this change, and how other methodologies should be used in tandem with trackers when you’re faced with a multi-objective research study.
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