March Madness is back, and basketball fans and non-basketball fans alike are glued to their TVs, smartphones and computers to see the results of each game. How many Americans filled out brackets this year compared with past years? And how many are using technology to keep up with games and results?
In Ask Your Target Market’s latest survey, just 12% of respondents said that they watch college basketball often. 18% said that they sometimes watch college basketball. 20% said they rarely watch. And 50% said that they never watch college basketball.
More specifically, 15% of respondents said that they have watched many March Madness games so far this year. Another 14% said they have watched just one or two. And 71% said they haven’t watched any.
10% of overall respondents said that they filled out multiple March Madness brackets this year. Another 11% said they submitted one bracket. And 79% said they aren’t participating in any bracket challenges this year. Of those who have actually watched college basketball, 19% said they submitted multiple brackets and 20% said they submitted one.
Just 8% of respondents said that they fill out a bracket for March Madness every year. 9% said they have done so many times. 14% said they have filled out just one or two brackets at some point. And 70% said they never submit brackets for March Madness.
While just 29% of respondents have watched any March Madness games this year, 28% of respondents said they have checked game scores and results online. Another 13% said they have used their mobile devices to check scores and results. And 9% have checked scores in other ways like from newspapers or by asking friends.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 26 via AYTM’s online survey panel.