March Madness Survey: No Big Change in Viewership This Year

The annual March Madness basketball tournament kicked off this week, and fans around the country are tuning in to see if their favorite teams and bracket picks emerge victorious. Bracket challenges, both online and in person, have been a huge part of March Madness for years. How many take part in these challenges? And how many will tune in for games this year?

march madness

March Madness

In Ask Your Target Market’s latest survey, 17% of respondents said they definitely plan to watch March Madness games this year. Another 14% said they’ll probably watch at least a game or two. 26% said they probably won’t watch any March Madness games this year. And 44% definitely do not plan to watch any March Madness games in this year’s tournament. In a March 2013 survey, 15% of respondents said they watched many March Madness games in last year’s tournament. And 14% said they watched just one or two games.

Bracket Challenges

12% of overall respondents said they filled out multiple March Madness brackets for this year’s tournament. 11% said they just filled out one bracket. And 77% are not taking part in a March Madness bracket challenge this year. Last year, just 10% said they filled out multiple brackets for March Madness, and 11% filled out one or two.

In general, just 16% said they’ve filled out March Madness brackets many times in the past. 12% said they’ve participated in bracket challenges once or twice. And 72% said they’ve never participated in a March Madness bracket challenge.

College Basketball

March Madness is definitely one of the largest events in college basketball. In fact, just 10% of respondents said they often watch college basketball aside from March Madness. 17% said they sometimes watch college basketball games. 20% said they rarely watch college basketball. And 53% said they never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Schedule from NCAA 2011 March Madness On Demand Web App from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 20 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.