Today marks the beginning of the annual March Madness tournament, where college basketball fans and others tune in to see which teams will make it to which rounds. Some people even create their own brackets to guess the winners of each match-up. So how many people are participating in March Madness this year compared to previous years?
In Ask Your Target Market’s latest survey, 27% of respondents said they are likely to watch at least some March Madness games during this year’s tournament. 62% said they are unlikely to watch any games this year. And 11% were neutral or unsure.
But it seems that even fewer people are taking part in bracket challenges during the tournament. Just 6% of respondents said they have filled out multiple brackets this year. 12% said they filled out one March Madness bracket this year. And 82% are not taking part in any bracket challenges. And people don’t even need to watch the tournament to take part in these challenges – of those who aren’t likely to watch any of this year’s tournament, 9% filled out brackets anyway.
Those numbers are definitely down from past years. In a March 2014 survey, 12% said they filled out multiple brackets for March Madness last year, and another 11% filled out one. But it’s still possible for people to fill out some last-minute brackets this year.
Overall, just 7% said they fill out brackets for March Madness every year. 10% said they have done so many times. 14% said they’ve taken part in at least one March Madness bracket challenge in the past. And 69% said they’ve never filled out a March Madness bracket.
In general, 10% of respondents said they often watch college basketball aside from March Madness. 18% said they sometimes watch college basketball. 23% rarely watch it aside from March Madness. And 50% said they never watch college basketball. So it seems like March Madness doesn’t really create more basketball fans, but it just tends to draw in more of those sometimes-fans.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Bracket from NCAA 2011 March Madness On Demand Web App from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on March 17 via AYTM’s online survey panel.