McDonald’s announced a partnership with UberEATS last week to provide delivery services to fast food customers. And less than a week later, Taco Bell partnered with rival ride sharing service Lyft to give passengers an easy way to go and pick up their food. So what do consumers think about the different fast food delivery options out there? And how might these recent announcements impact the brands involved? We asked 1,000 respondents about their thoughts on food delivery services and the potential of ordering fast food delivery more often.
In Ask Your Target Market’s latest online survey, 11% of respondents said that they’ve ordered food for delivery within the past day. 25% have ordered food for delivery within the past week. 20% have within the past month. 11% have within the past three months. 8% have within the past year. 9% said that they haven’t ordered food for delivery in more than a year. And 18% said they aren’t delivery consumers at all. Pizza was by far the most popular type of food that people order for delivery. 87% of delivery customers said that they regularly order pizza.
When considering food delivery options, cost seems to be the most important factor. 36% of delivery consumers said that the total cost of the meal is the most important factor for them when choosing food delivery. 19% consider the actual delivery cost to be most important. 17% value the convenience factor above all. 9% care most about delivery speed. 8% look for the ability to order online or on mobile apps. 7% look for healthy food options. And 5% care most about the general ease of the process.
Fast Food Delivery
Looking forward, 62% of respondents said that they would be at least somewhat likely to order fast food for delivery if there was an easy way to do so. According to Personality Radar, those who are likely to order fast food for delivery are both affluent and concerned with convenience. In addition, those who have used ride sharing services were a bit more likely to be interested in ordering fast food for delivery.
In general, 73% of respondents said that they’ve eaten fast food within the past week. And 10% said that they’ve used ride sharing services within the past week. More specifically, 57% of respondents said they have a positive perception of McDonald’s. 54% have a positive opinion of Taco Bell. 34% have a positive opinion of Uber. And 30% have a positive opinion of Lyft.
Fast food delivery already seems to be a concept that’s of interest to a fair amount of consumers. But it’s a bit more likely to be popular with some customers than others. And it does seem that partnering with ride sharing apps like Uber and Lyft could be a decent strategy for fast food restaurants, as those who have already downloaded those apps are more likely than others to be interested in fast food delivery. In addition, while price seems to be the most important factor for delivery, those customers aren’t necessarily limited by budget. But they do value good deals as well as convenience.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 31 via AYTM’s online survey panel.