Stories in News & Comms

Elevate your consumer insights expertise with the aytm Certification Program

Introducing Insights Portal: A new way to connect survey data

Michigan State University’s MSMR Program Recognizes aytm with Outstanding Partnership Award

Feature release roundup: Q2 2023 Spotlight

Stories in Wheelhouse

Walking the walk: Practical advice for agile consumer insights transformation

MaxDiff vs. Conjoint: When to use each discrete choice method

Pricing strategy research methodologies: Crack the code with consumer insights

Data quality control questions for surveys

Stories in The Horizon

AI in consumer insights: Beyond the buzzwords

5 myths about AI in consumer insights

Data Centrifuge: Cleaner survey data for better insights

Unpacking the benefits of Concept Lab

Stories in Below Deck

Inside aytm: Meet Audrey Schwartz, Product Manager

Inside aytm: Meet Molly Strawn-Carreño, Sr. Growth Marketing Manager

Inside aytm: Meet Emily Kelley, Senior Learning Manager

Inside aytm: Meet Tiffany Mullin, VP of Growth Operations

Stories in Chart Room

How Americans celebrate Easter: Insights into attitudes and behaviors

St. Patrick's Day: Exploring American attitudes

Gen Z and the Olympics: What advertisers need to know

The secrets of skincare: Brand switching and other consumer insights

Stories in Spotlight

Turn curiosity into your biggest strength: Transform your research with agile insights

Strategic survey fielding: Best practices for optimal data collection

Frequency or fallacy: Let's decipher the intention behavior gap

Hidden gems of the aytm platform