Marketplace Sites Survey: Few Have Used Social Media for Purchases

Facebook just launched a new Marketplace feature that lets users buy and sell items from other users in their area. According to Tech Times, Facebook’s re-vamped Marketplace could potentially present problems for other marketplace sites like Craigslist and eBay. But Facebook’s offering doesn’t have all of the same features as actual ecommerce sites like eBay. So how many are likely to use the new Facebook Marketplace? And how might it impact other marketplace sites? We asked 1,000 respondents on October 8-12 about their thoughts on marketplace sites.

ebay

Marketplace Sites

In Ask Your Target Market’s latest survey, 36% of respondents said that they’ve bought or sold items on marketplace sites many times. 27% said they’ve done so once or twice. And 37% said they’ve never used marketplace sites. eBay was the most popular site named by respondents, followed by Craigslist, Amazon, Etsy and Facebook.

In addition, 11% of respondents said they’ve used social media sites to facilitate sales or purchases with other users many times. 13% said they’ve done so once or twice. And 76% said they’ve never used social media sites to buy or sell items.

Shopping Habits

When shopping online, 20% of respondents said that they always have a specific item in mind before shopping. 30% said they usually have a specific item in mind. 30% said they sometimes have a specific item in mind and sometimes just browse for different items. 8% said they usually just browse to find items of interest. And 3% said they always just browse to find items of interest.

Overall, 69% of respondents said that they visit Facebook on a daily basis. 25% visit Twitter daily. 20% visit Pinterest daily. 19% visit Instagram daily. 18% said that they visit eBay on a daily basis. 10% visit Craigslist daily. And 5% visit Etsy daily. Additionally, 49% of consumers said that they are at least somewhat likely to purchase if they see a great deal for a product of interest on a site they visit daily.

Future Users

Looking forward, 53% of respondents said that they are at least somewhat likely to shop on marketplace sites like eBay and Craigslist within the next year. And 33% said they are at least somewhat likely to sell items on marketplace sites within the next year. Those who visit Facebook on a daily basis were actually more likely to say that they’ll buy and sell items on marketplace sites on the next year.

Key Takeaways

Social media marketplaces still aren’t as popular as dedicated marketplace sites like eBay and Craigslist. However, consumers are more likely to visit social media sites on a regular basis, so there’s definitely potential there. However, since eBay was the most popular site listed, that could mean that consumers prefer a more full-featured ecommerce experience. So at least until Facebook introduces new ecommerce features, other marketplace sites could be safe. In addition, marketplace sites that want to attract new customers and not get hurt by the introduction of shopping features on social media could potentially use those social platforms to their advantage. By posting and advertising on social media, businesses can reach customers where they regularly visit. And if you’re able to target customers based on items they’ve actually looked at or searched for, you can potentially have an even bigger chance of convincing customers to buy.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: eBay by Mike Mozart under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 8-12 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.