McDonald’s Menu Survey: Fast Food Customers Appreciate Variety

McDonald’s is testing out a new menu that includes fewer items. The fast food chain is trying to simplify the menu and ordering process for its customers. But some are worried that this move will eliminate their favorite items or ability to choose from a big variety of options. So what to people think about the new simplified McDonald’s menu? And how might it impact fast food customers?

mcdonald's menu

Fast Food Customers

In Ask Your Target Market’s latest survey, 3% of respondents said they eat fast food basically every day. 15% said they eat fast food a few times per week. 18% eat fast food about once per week. 22% eat it a few times per month. 14% eat it about once per month. 23% of respondents said they rarely eat fast food. And just 5% said they never eat fast food.

Fast Food Variety

In general, 73% of fast food customers said they like having a variety of menu items at fast food restaurants. And just 45% said that having too many menu items at fast food restaurants can be overwhelming.

75% said that when they do eat at fast food restaurants, they usually just choose the same one or two menu items to eat every time. So for those customers a large variety might not be necessary. However, 54% of respondents said that they would stop eating at a fast food restaurant if it got rid of their favorite menu item(s).

McDonald’s Menu

More specifically, 38% of respondents said they think it is a good idea for McDonald’s to simplify its menu by cutting down on the number of items. 30% think it is a bad idea. And 32% were neutral.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Thai McDonald’s from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 21 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.