Meerkat Survey: More Likely to Watch Live Streams Than Create Them

There’s a new social app in town. Meerkat is a live streaming video app that works closely with Twitter. Users can live stream video content and share it with their followers on the app and on Twitter. Live streaming has grown in recent years, but hasn’t ever really taken off to the extent of other social media functions. Could Meerkat change all that?


Meerkat Users

In Ask Your Target Market’s latest survey, 5% of respondents said they’ve used Meerkat. Another 16% have at least heard of it. And 80% were unaware that the Meerkat app existed.

Since the app works so closely with Twitter, those who currently have Twitter accounts are more likely to potentially use the app in the future. And 53% of overall respondents said they currently use Twitter.

Potential Users

After a quick explanation of Meerkat, just 12% said they would be likely to use the app to stream their own video content. 66% said they would be unlikely to do so. And 21% were neutral about it at this point.

But people do seem slightly more open to watching live streaming content. 23% of respondents said they would be likely to use Meerkat to watch live streaming video content from other users. 55% said they would be unlikely to do so. And 23% were neutral.

Live Streaming

It seems that not too many people are that interested in Meerkat’s offering. But it’s not just Meerkat – live streaming in general hasn’t really taken off. Just 15% of respondents said they have created their own live streaming content on platforms other than Meerkat. And 47% have watched live streaming video content on other platforms.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Meerkat Webcast Screenshot from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.