The prize for the Mega Millions lottery drawing is climbing toward record numbers this week, causing more and more Americans to go out and purchase tickets, hoping to win big. How many people have actually played Mega Millions this week, and have they already planned what they would do with their prize?
In Ask Your Target Market’s latest survey, 16% of respondents said that they buy lottery tickets often. 30% said that they sometimes buy lottery tickets. 31% said they rarely buy them. And 23% of respondents said they’ve never purchased a lottery ticket.
More specifically, 21% of respondents who have bought lottery tickets at some point said that they purchased multiple Mega Millions tickets this week. 24% said they bought one Mega Millions ticket this week. And 55% said they haven’t bought any. In an April 2012 survey, when the Mega Millions prize reached a record high, 28% of respondents bought multiple tickets and 17% bought one ticket for that drawing.
So it’s clear that many have hoped and tried to win big. But have they thought about what they would do if it actually happened? 65% of those who have played the lottery said they would give some of the money to friends and family. 59% said they would buy a new house. 48% said they would invest it. 42% said they would use it to travel. 41% would donate money to charity. 23% would buy other expensive items for themselves. 21% would use it to retire. 21% would use it to start a business. 13% said they would use it for other things, like paying off bills or saving it. And just 2% of those who have played the lottery said they haven’t thought about what they would do with the money.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 18 via AYTM’s online survey panel.