Last week, people around the country lined up to buy lottery tickets for the record-breaking Mega Millions drawing. And this weekend, almost as many people around the country were disappointed to find out that they did not win big. What percentage of people bought tickets, and did they have a strategy in mind?
In Ask Your Target Market’s latest survey, 17% of respondents said they bought a ticket for the Mega Millions drawing. And 28% of respondents said they bought more than one ticket. Men were slightly more likely than women to buy multiple tickets, but women were more likely to buy one ticket. Respondents over 35 years old and those who make over $50,000 per year were also more likely to buy tickets, but only slightly.
Numbers and Numbers
When buying their tickets, 29% of respondents who participated in the Mega Millions drawing said they were intentional about the numbers they picked – they were either “lucky numbers” or numbers that meant something to them. And 71% said they just chose numbers at random.
Though most didn’t win, many still considered the possibility. 24% of respondents who bought Mega Millions tickets said they had a plan for what to do with the money if they won. And 55% said they at least thought about it a little.
14% of overall respondents said they play the Lottery often. 36% said they do it sometimes. 24% said they have bought tickets once or twice. And 27% of respondents said they have never played the Lottery.
The widget below shows the results of the AYTM.com survey in full. Be sure to click “open full report” for full details.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 1 via AYTM’s online survey panel.