This weekend, Americans celebrate Memorial Day, a holiday that honors those who made sacrifices for our freedom. The holiday also marks the unofficial start of summer for many Americans. And the weekend is often used for traveling and other celebrations. So how many people plan to take advantage of the long weekend and start their summer travel?
In Ask Your Target Market’s latest survey, 12% of respondents said they definitely plan to travel over Memorial Day weekend. 11% said they will probably travel over the weekend. 35% said they probably won’t travel. And 43% definitely don’t have any Memorial Day travel plans.
Since most people just have one day off for the holiday, 85% of Memorial Day weekend travelers said they will just use their personal vehicle. 14% plan to travel by airplane. And 12% will travel using a bus or train.
But traveling isn’t the only way to celebrate the holiday. 10% said they plan to attend a parade or other special event. Another 10% will visit a memorial. 7% plan to host a Memorial Day party. 16% plan to attend a Memorial Day party. 14% have other plans such as attending sporting events or spending time with family.
Overall, 45% of respondents said they have Memorial Day off work. Just 13% said they have to work on Memorial Day. 10% aren’t yet sure of their work plans. And 33% said not applicable. Those who have the day off were 10% more likely to have travel plans for the weekend.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 21 via AYTM’s online survey panel.