Microsoft Edge Survey: New Browser Could Attract More Users

Upon the release of Windows 10, Microsoft users will have a new browser option. The company is replacing its Internet Explorer browser, which has been a mainstay in the browser world even though it has drawn criticism in recent years, in favor of a new option called Microsoft Edge. So how many people are interested in using the new browser? And what are their opinions about their current browser options?

microsoft edge

Internet Explorer

In Ask Your Target Market’s latest survey, 37% of respondents said they currently use Internet Explorer regularly. Another 39% said they have used it many times in the past. 18% said they’ve used Internet Explorer at least once. And just 7% of respondents said they’ve never used Internet Explorer.

Overall, 36% of respondents said they have a positive opinion of Internet Explorer. 38% have a negative opinion of Internet Explorer. And 27% are neutral about the browser.

Browser Options

Currently, it seems that Internet Explorer is losing some users in favor of other browsers with more modern functions. 55% of respondents said they regularly use Google Chrome as their main browser. 39% said they regularly use Firefox. 28% use Internet Explorer as one of their main browsers. 11% use Safari. And just 3% use other browsers regularly.

Microsoft Edge

So could Microsoft Edge and its modern functions be just the change that people are looking for? 44% of respondents said they would be likely to at least try using the new Microsoft Edge internet browser. 25% said they’d be unlikely to use it. And 30% were neutral. Overall, 90% of respondents have at least one device that uses a Windows operating system.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Desk – November 2006 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 29 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.