Microsoft recently unveiled new features for its Office suite to include some cloud-based options as well as usability with tablets and other touchscreen devices. In recent years, more and more Americans have been looking into online programs like Google Docs to replace older programs like Microsoft Office, but the new version could help Microsoft keep many of those customers. How many consumers currently use Office and how many could find its new features useful?
In Ask Your Target Market’s latest survey, 30% of respondents said they currently use Microsoft Office regularly. 11% said they used to use it regularly, but no longer do. 25% said they have used it in the past, but not regularly. And 34% of US consumers said they’ve never used Microsoft Office. Respondents under 34 and those who work full time were much more likely to use Microsoft Office regularly.
On the other hand, just 6% of respondents said they often use Google Apps such as Google Docs. 15% said they sometimes use Google Docs. And 9% said they have used them once or twice in the past. 66% of consumers said they have never used Google Docs. Respondents under 34 were two times more likely than the whole survey panel to use Google Docs. Respondents who work full time were also a bit more likely to use Google Docs.
29% of overall respondents said they use Microsoft Office in the workplace, and just 9% said they use Google Docs in the workplace. 10% said they use other programs that serve a similar function. And 63% said they don’t use any such programs for work. Respondents who work full time were more likely to use both programs for work reasons. Just 41% of those respondents said they don’t use either type of program in the workplace.
40% of consumers said they currently own a tablet or other touchscreen device. Tablet owners were slightly more likely to use Google Docs, but also slightly more likely to use Microsoft Office. They were much more likely to use both programs for work reasons.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 25 via AYTM’s online survey panel.