Microsoft just released the latest product in its line of Surface tablets. The Microsoft Surface Pro 3 is the company’s latest attempt to fuse the practicality of a tablet with the ability of a PC. What do consumers think about owning a laptop/tablet hybrid? And how many people already own Microsoft Surface Products compared to other tablet devices?
Laptops vs. Tablets
In Ask Your Target Market’s latest survey, 42% of respondents said they currently own a laptop. 9% own a tablet. 28% said they own both a laptop and a tablet. And 22% said they don’t own either. So the majority of tablet owners also own laptops, meaning there could be some market for a hybrid type device.
But Microsoft isn’t yet one of the major players in the tablet marketplace. 46% of tablet owners said they currently own an Android tablet. 44% own an iPad. Just 5% of tablet owners said they have a Microsoft Surface device. And 13% said they own other tablets such as Apex and Hisense.
The Surface Pro 3 runs Windows 8.1. There’s been some negativity surrounding Windows 8, but Windows in general has been a popular operating system for years. 74% of overall respondents said they currently have a computer or other device that runs on a Windows operating system. Another 12% said they have used Windows in the past. And just 14% have never used a Windows operating system.
61% of those who have used Windows said they have been very satisfied with it. 33% said they have been somewhat satisfied with Windows. 5% have been somewhat unsatisfied. And just 1% said they have been very unsatisfied with Windows.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 21 via AYTM’s online survey panel.