MixBit Survey: Current Video App Users More Likely to Show Interest

YouTube’s founders have announced a new project that will be similar to mobile video apps like Vine and Instagram Video. MixBit is said to be different, however, in that it will allow users to edit multiple videos together and create even longer videos to share with their network. How many consumers might be interested in using such an app?

mobile video apps

Video Apps

In Ask Your Target Market’s latest survey, just 2% of respondents said they know what MixBit is. 3% said that they have heard of it, though they don’t really know what it is. And 95% of respondents said they’ve never heard of MixBit.

The app is just in the beginning stages though, and other mobile video apps such as Vine and Instagram Video have been around for more time. 6% of overall respondents said they currently use Instagram Video. 2% use Vine. And another 5% use both apps for mobile video. 88% of respondents don’t use Vine or Instagram Video.

Mobile Videos

Of those who don’t use either of the most popular mobile video apps, just 5% said they definitely have an interest in creating and sharing videos with their mobile devices. 20% said they would probably be interested in mobile videos. 32% said they would probably not be interested. And 43% said they are definitely not interested in creating and sharing videos with their mobile devices.

MixBit Users

However, of those who do use other mobile video apps, 36% said they would definitely be interested in using an app that allows them to edit other clips together and create longer videos. Another 42% said they would probably be interested in such an app. 16% said they probably wouldn’t be interested. And just 6% of current mobile video app users said they would definitely not be interested.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Dropbox from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 9 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.