Google has had some trouble with its mobile advertising business lately. The search giant hasn’t been able to convince businesses to pay as much for mobile ads as they do for regular online ads. That’s mainly because mobile ad clicks aren’t usually as easy to come by as online ad clicks. So what is the current mobile advertising landscape like? Are consumers more likely to click mobile ads or other types of ads?
In Ask Your Target Market’s latest survey, 63% of respondents said they currently own a mobile device with internet access. Of those respondents, 34% said they often come across ads on their mobile devices. 39% said they sometimes come across mobile ads. 14% said they rarely encounter mobile ads. And just 13% said they never do.
Mobile Ad Clicks
But while the ads themselves might be prominent, actual clicks might be a little more difficult to come by. Just 6% of mobile users said they often click on mobile ads. 19% said they sometimes click on mobile ads. 31% rarely click on mobile ads. And 44% said they never click on mobile ads.
There are a few different types of mobile ads though. Ads that display within mobile apps seem to be the most popular; 29% said they are more likely to click on these types of mobile ads. 19% said they’re more likely to click on ads in their mobile browser. And 52% have no preference.
Regular online ads are still more popular though. Just 16% of overall respondents said they are more likely to click on mobile ads than online ads. 34% said they’re more likely to click on regular online ads than they are to click on mobile ads. And 50% said they have no preference between the two.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Just spotted @foursquare in Apple’s new iPhone “pet finder” ad! from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 17 via AYTM’s online survey panel.