Mobile Commerce Survey: Few Use Mobile Devices to Shop Often

Over the holiday shopping season, many consumers tried out mobile shopping for the first time. In fact, design focused e-commerce platform Fab recently announced that 56% of its Christmas day revenue came from its mobile apps. Is mobile commerce becoming more mainstream? And what devices and methods do shoppers use?

mobile commerce

Mobile Commerce

In Ask Your Target Market’s latest survey, 59% of respondents said that they currently own a smartphone or other mobile device with internet access. Of those mobile consumers, 16% said that they often make purchases other than apps using their phone or mobile device. 24% said they have used mobile devices to make purchases at least once or twice. Another 22% said that though they haven’t made any purchases using their mobile devices, they would consider it. And 37% said that they aren’t interested in mobile shopping.

Apps and Devices

26% of mobile shoppers said they have many apps that are dedicated to shopping or stores. 45% said they have just one or two apps that can be used for shopping. And 29% of mobile shoppers said that they don’t have any dedicated shopping apps.

80% of mobile shoppers said that they use their smartphones to make purchases. 38% said they use tablets. 21% said they use iPods or similar devices. And 9% use other types of mobile devices.

Online Shoppers

Though many consumers have yet to give mobile shopping a try, 29% of overall consumers said that they now shop online more often than they shop in stores. 24% said they shop online just as often as they shop in stores. 36% said that they shop in stores more often than they shop online. And just 12% said that they still never shop online. Of those who own smartphones or similar mobile devices, 35% said they shop online more than they shop in stores, and just 3% said they never shop online.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: apple new ipad from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on January 4 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.