Mobile Contracts Survey: Mobile Customers Open to Contract Changes

Rumors are circulating about a potential merger between Sprint and T-Mobile. The latter has been trying to separate itself from the competition by eliminating things like roaming fees and mobile contracts. But it is still the smallest of the major US carriers. What do mobile users think about T-Mobile’s strategy? Would they be happy about the mobile industry changing its views on mobile contracts?

mobile contracts

Mobile Carriers

In Ask Your Target Market’s latest survey, 22% of respondents said they currently have mobile coverage through AT&T. 20% have coverage through Verizon. 12% said they currently have mobile coverage through T-Mobile. 8% have coverage through Sprint. And 28% use other cell phone carriers.

Customer Satisfaction

In general, 41% of mobile customers said they are very satisfied with their mobile service. 49% said they are somewhat satisfied. And 10% said they are unsatisfied. T-Mobile customers were 8% less likely to be very satisfied with their service and 8% more likely to be somewhat satisfied with it. Of the major brands, Verizon customers were the most likely to be very satisfied with their coverage.

Mobile Contracts

Currently, 41% of mobile customers said they are locked into a mobile contract through their provider. Of those respondents, 28% said they would rather have mobile service without a contract. 52% said they would consider eliminating their mobile contract. 15% said they probably would not. And just 5% said they would never consider using mobile service without a contract.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: T-Mobile, Sign. 6/2014 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 9 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.