Mobile Data Survey: Calling, Texting Still Most Popular Phone Features

More and more Americans are purchasing smartphones daily, and more and more companies are developing new ways for those consumers to use their smartphones. So it is a market that is constantly evolving. How do consumers use their smartphones now compared to how they used them last year? And how many are planning to join the smartphone community?

mobile data


In Ask Your Target Market’s latest survey, 48% of respondents said that they currently own a smartphone, which is actually 8% less than the 56% who said they owned smartphones in a November 27, 2012 survey. However, another 6% said that they definitely plan to buy a smartphone within the next year. 12% said that they will probably own one at some point. And 34% said they have no plans to ever own a smartphone.

Of those who do own smartphones, 61% said that their phones definitely make everyday life easier. 34% said that smartphones make their life somewhat easier. And just 5% of smartphone owners said they don’t think their phones make life any easier.

Phone Uses

88% of smartphone owners said that they use their phones to make phone calls every day. 84% said they use their phones for text messaging every day. 76% said they use mobile internet on their phones every day. 62% said they use their phones to take photos every day. 52% said they use social media on their phones every day. 46% play games on their phones daily. 38% listen to music or watch videos on their phones daily. And 17% said they use other types of mobile apps like those for weather and banking.

In AYTM’s previous Mobile Data survey, smartphone owners were 3% less likely to say they make phone calls daily, but 3% more likely to say they send and receive text messages every day. They were also 2% more likely to browse the internet on their phones daily.

Mobile Data

Certain carriers have discontinued unlimited data plans for certain types of phones. However, 56% of smartphone users said they currently have an unlimited data plan. 30% said they have a limited data plan. And 13% of smartphone users said they have a pay-as-you-go plan.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: an evening playing ‘smartphone’ pub quiz from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 16 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.