Mobile Data Survey: Not Much Change in Smartphone Ownership This Year

Americans’ use of mobile data has increased exponentially in recent years. What was once mainly used by a few just for certain tasks like checking email is now used by many more people for just about everything. How has mobile data use changed in the past year? And what are the most popular purposes for using it?

mobile data

Smartphone Users

In Ask Your Target Market’s latest survey, 55% of respondents said they currently own a smartphone. Another 8% said that they don’t own a smartphone, but they do own a similar type of mobile device. And 37% don’t own one at all. The number of actual smartphone owners didn’t increase from a November 2012 survey, so the growth could mainly be coming from those who already owned them simply increasing their usage.

52% of mobile device owners said that they use mobile data multiple times per day. 22% said they use it daily. 12% use it a few times per week. 2% use it about once per week. 8% said they rarely use mobile data. And 4% said they never do.

Smartphone Functions

So what are the most popular reasons people use mobile data? 71% of mobile users said they browse the internet on their smartphones daily. 54% use social media on mobile devices daily. 44% play mobile games. 40% use their mobile devices for music and video streaming. 29% use their mobile devices for shopping. And 32% use other types of mobile apps. For reference, 84% of smartphone users said they use their phones for texting daily. And 82% said they make phone calls daily.

Potential Growth

So how might the mobile data market look moving forward? Just 4% of those who don’t currently own a smartphone said that they definitely plan to buy one within the next year. 18% said they will probably buy one. 41% said they probably won’t buy a smartphone this year. And 38% said they definitely won’t.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Innoveren met open data from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 2 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.