Mobile gaming has become increasingly popular in recent years, so much so that it’s been suggested that even games traditionally found on regular gaming consoles should create mobile versions. Most recently, Nintendo has recorded struggling sales numbers, and experts believe making some classic game titles available on mobile could help. But what do gamers think about the idea? And just how popular is mobile gaming?
In Ask Your Target Market’s latest survey, 22% of respondents said they often play games on their cell phone or other mobile device. 27% said they sometimes play mobile games. 13% rarely play mobile games. 30% never play games on their mobile devices. And 9% said they don’t own a phone or mobile device. In a December 2011 survey, 46% of respondents said they played mobile games, so there has been a small increase in recent years.
But there are many different types of mobile games. 78% of gamers said they play single player games. 54% play puzzle games on their mobile devices. 37% play card games. 34% play arcade games. 19% play multiplayer games. Just 5% play location-based games. And 7% play other types of mobile games like RPG or quiz games.
On the other end of the gaming spectrum, 16% of respondents said they often play video games on dedicated gaming consoles. 24% said they sometimes play console games. 26% said they rarely play console games. And 35% never play video games on dedicated gaming consoles.
Of the various gaming console brands available, there were three clear winners. 48% own a PlayStation gaming console. 42% own a Nintendo console. 39% own an Xbox. And 9% own another brand, such as Sony or dedicated gaming PCs.
Of those who play console games, 23% said they would definitely be interested in playing the games available on their gaming console on a mobile device. 35% said they would probably play console games on a mobile device. 32% said they probably wouldn’t. And just 11% of gamers said they would definitely not be interested in mobile console games.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on January 21 via AYTM’s online survey panel.