Mobile Privacy Survey: Not Many Take Steps to Protect Mobile Privacy

Privacy has long been a major concern for Americans. And with the rising popularity of smartphones and similar mobile devices, mobile privacy is steadily turning into an important issue. There are even mobile apps dedicated to protecting user privacy. How many mobile consumers are really worried about their mobile privacy? And how many have taken steps to protect it?

mobile privacy

Mobile Users

In Ask Your Target Market’s latest survey, 58% of respondents said that they currently own a phone or mobile device with internet access. Another 34% said that they just own a regular cell phone. And 9% said that they don’t own a cell phone at all.

In general, 21% of cell phone and mobile device users said that they are very worried about privacy. 28% said that they are somewhat worried about privacy on their mobile devices. 35% said that they don’t really worry about the privacy of their mobile devices. And 16% said that they are not worried about privacy at all.

Third Party Apps

Of those who have smartphones or similar mobile devices, 19% said that they use third party mobile apps multiple times per day. 26% said they use third party apps every day. 7% said they use apps a few times per week. 4% use them about once per week. 20% said they rarely use mobile apps. And 23% said they never use third party apps.

12% of app user said that they often give third party apps access to their personal data such as their contacts or photos. 25% said that they sometimes give apps access to this kind of data. 31% said they rarely give third party apps access to their personal data. And 32% said they never do.

Privacy Apps

From simple functions already available on many smartphones and tablets to third party apps aimed at protecting personal data, there are options for mobile users to try and protect their information. However, just 25% of mobile users said they currently use privacy apps or programs. 39% of smartphone users said they use privacy apps or programs on their devices.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: I Robot from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on June 7 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.