Mobile Streaming Survey: Price, Content Considered Most Important

Mobile streaming is becoming a major trend in the tech industry. You can already stream video, music, movies, and even live content on a variety of mobile devices. According to Ooyala, nearly half of online video views come from mobile devices. And other types of mobile streaming like music and live video content have increased in popularity as well. So how many consumers currently stream content on their mobile devices? And how many are likely to do so in the future? We asked 1,000 respondents on October 19-24 about their mobile streaming habits.

mobile streaming

Mobile Consumers

In Ask Your Target Market’s latest survey, 40% of respondents said that they currently own multiple mobile devices like smartphones and tablets. 38% own one mobile device. And 22% don’t own any. 87% of mobile consumers said they currently own a smartphone. 59% own tablets. And 6% own other types of mobile devices like the iPod Touch.

More specifically, 20% of mobile consumers said they often stream movies, music, TV or live video on their mobile devices. 36% said they sometimes stream content on their mobile devices. 19% rarely ever stream content on their mobile devices. And 25% never do. YouTube, Neflix, Pandora, Hulu, Amazon, and Spotify were the most popular apps and services for mobile streaming.

Mobile Streaming

Looking forward, 41% of mobile respondents said that they are at least somewhat likely to download new music streaming apps on their mobile devices within the next year. 42% are likely to download movie streaming apps. Another 42% are likely to download video streaming apps. And 32% are likely to download live streaming mobile apps in the next year.

When it comes to choosing which apps to download, 54% of mobile consumers said that they care most about the cost of the app. 20% consider the content available to be most important. 10% prioritize the brand name of the app. 9% look for apps that are compatible both with mobile and desktop devices. 3% think it’s important that apps don’t include ads. 2% care about the app’s popularity. And just 1% care most about personal recommendations.

Streaming Consumers

There are also plenty of ways for consumers to stream video or audio content on other devices. 23% of respondents said they often stream movies, music, TV or live video content on a non-mobile device like a computer or TV. 28% sometimes stream content on those devices. 16% rarely do. And 33% never do. Netflix, YouTube, Amazon, Hulu, Pandora and Spotify were again some of the most popular streaming services for those consumers.

Key Takeaways

Mobile streaming is certainly a popular way for people to consume a variety of different content. And the services that are popular with mobile consumers are the same ones that are most popular with other streamers as well. So it’s clearly important for streaming services to work on a variety of different devices and platforms, as most already do. But there’s also room for streaming services to gain even more customers in the next year, as almost half said they are likely to download at least some new streaming services in that time frame. So aside from making the service available on different devices, it seems like it could be a good strategy for streaming services to really call attention to the content they have available, like any popular shows, musical artists or even live streaming personalities. Those factors can potentially help to draw in new users. But if you’re trying to get customers to download a mobile app for a service they already pay to use, it’s also important that the mobile app not cost them any extra, since cost was rated as the most important factor for those considering mobile app downloads.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Spotify by Johan Larsson under CC BY 2.0

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 19-24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.