Mother’s Day Survey: Sales and Promotions Unlikely to Influence Gift Buyers

This weekend, families around the country will celebrate Mother’s Day. That means that a lot of people are heading out to stores or searching online for gifts. And even more are expected to patronize local restaurants and other types of businesses on Sunday. So how many people are planning on celebrating Mother’s Day this year? And what types of businesses are they likely to patronize?

mother's day

Mother’s Day Gifts

In Ask Your Target Market’s latest survey, 45% of respondents said they are likely to purchase gifts for their mothers, wives, grandmas or other family members this Mother’s Day. Of those respondents, 57% said they are likely to buy Mother’s Day cards. 41% are likely to buy flowers. 28% plan to buy food items. 22% plan to buy clothing or accessories. 21% plan to buy home items. 13% are likely to buy books or entertainment related gifts. 6% are likely to buy technology or gadgets for Mother’s Day. 13% plan to buy other types of items such as gift cards or beauty products. And 9% are undecided.

Other Celebrations

Aside from buying gifts, there are plenty of other ways that people celebrate Mother’s Day. 30% have plans to go out to dinner or other meals with family. 11% plan to make or exchange homemade gifts. 9% are hosting or attending Mother’s Day parties. 8% plan on attending other events. 5% have Mother’s Day travel plans. 9% have other plans such as simply visiting with family members. And 43% said they don’t plan to do anything to celebrate Mother’s Day this year.

Holiday Promotions

Of those respondents who are likely to buy Mother’s Day gifts this year, 39% said that Mother’s Day sales, advertisements or other special promotions are likely to impact their buying decisions. 41% said these promotions are unlikely to have any impact on their buying decisions. And 20% were neutral about them.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: 8” Colorbowls on sale from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on May 7 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.