Google just purchased Motorola Mobility, the company’s largest acquisition to date. The new merger may allow Google to create more innovative products, but some worry that Google may be becoming too powerful. What do consumers think about the purchase, and how many are excited to see what Google and Motorola can become?
In Ask Your Target Market’s latest survey, 35% of US consumers said they have a very positive opinion of Google. Another 36% said they have a somewhat positive opinion of Google. 24% described their opinion as neutral. 5% said they have a negative opinion of Google. And just 1% said they have a very negative opinion of Google.
18% of consumers described their opinion of Motorola as very positive. 33% said they have a somewhat positive opinion of Motorola. 44% described their opinion as neutral. 4% said they have a negative opinion. And 2% said they have a very negative opinion of Motorola.
62% of American respondents said they believe that the acquisition of Motorola Mobility by Google could result in more innovative products and technology from Google. Another 29% said they think the merger will definitely result in more innovation. And just 9% said they don’t expect this type of change from Google.
One expectation many have of the merger is the possibility for smartphones with hardware and software both made by Google. 18% of consumers said they would definitely be interested in such a product. 63% said they would consider purchasing a Google smartphone. And 19% said they are not interested.
However, after this acquisition, some have expressed concerns about Google’s power. 9% of survey takers said they believe Google is too powerful. 26% said they worry Google may be headed in that direction. 41% said they don’t believe Google is in danger of becoming too powerful. And just 4% said they don’t think Google is very powerful at all.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on May 22 via AYTM’s online survey panel.