Netflix Settle Survey: Fictional Feature Could Actually Work

Netflix is increasingly becoming a huge part of our culture. In fact, there’s even a common understanding among subscribers of streaming service such as Netflix about the difficulty of choosing a movie or show when watching with others. That idea is what’s behind a recent parody video created by Mashable touting a new Netflix feature called “Netflix Settle.” The fictional feature basically chooses a title that for the bickering couple or friend group instead of letting them fight it out themselves. Even though it’s a parody, we asked consumers if a similar feature might be something they’d actually appreciate.

netflix settle

Netflix Viewers

In Ask Your Target Market’s latest survey, 41% of respondents said they currently have a Netflix account. Another 5% said that they don’t use Netflix, but do have accounts with other streaming services.

Of the 55% who don’t subscribe to any video streaming services, 2% said they do often stream video content with other people or using their accounts. And 16% sometimes stream content on Netflix and similar services, despite not having their own account.

Viewing Habits

Overall, 16% of Netflix watchers said they only ever stream content by themselves. 33% mostly watch Netflix by themselves. 32% said they watch by themselves about half the time and with other people about half the time. 14% said they mainly watch Netflix or similar streaming services with other people. And 5% only watch with other people.

Of those who at least sometimes watch Netflix with others, 7% said they always have trouble agreeing what to watch. 18% have difficulty most of the time. 27% do about half the time. 40% rarely disagree with people about what to watch on Netflix. And just 8% never do.

Netflix Settle

More specifically, 47% of streaming users said they would likely be interested in a feature that would select a movie or show for them based on their viewing habits, so to avoid arguing with people about what to watch. Just 30% said they would not be interested. And 23% were neutral about the fictional feature.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Netflix – Generic Photo – Creative Commons from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 8 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.